BRG Skin · Marketplace Growth

Growth Dashboard

Applies to every section. Targets keep their own dates.

Total brand sales

Total brand sales

ActualPlanLatest day

Bars show actual against plan; the tick marks 100% of plan.

Alerts

    Incentive windows · Sales Projection plan

    Plan & Targets

    Each target is measured on its own window. "Target pace by now" is the target scaled by the plan's monthly shape, so a ramping plan isn't judged against a straight line.

    Plan period

    Monthly sales: actual, forecast and plan

    Solid bars are actual, light bars are the re-forecast, and the tick is plan.

    Selling Partner API · Amazon Ads API

    Amazon

    Weekly sales vs plan

    Last 12 weeks, ending on the latest day. Tick = plan.

    Ads vs organic

    Account health

    Inventory

    TikTok Shop Partner API · TikTok Ads

    TikTok Shop

    Weekly sales vs plan

    Last 12 weeks. Tick = plan.

    Affiliate vs brand

    Account health

    Top creators

    Spark Ads and brand videos

    Hook rate = 2-second views ÷ impressions (TikTok reports no 3-second metric).

    Influencer Relations · TikTok creator seeding

    Creators & Influencers

    From product to sales

      Influencer sales are already inside Amazon Organic, Organic and TikTok Affiliate. They are not added to totals again.

      Influencers

      Shopify · GA4 · Meta · Google · Klaviyo

      DTC Site

      Plan CAC uses the plan's spend and new customers for the same days.

      Paid media: Meta and Google

      Platform ROAS is what each ad platform reports. Shopify ROAS uses orders tied to Shopify, so it runs lower.

      Campaign groups

      Top Meta creatives

      Purchase funnel

      Percentages are the share that continued from the previous step.

      Add-to-cart rate by device

      A/B tests

      Cohort repeat rate

      Share of each month's new customers who ordered again within N months.

      Lower Higher

      Email / SMS flows

      Web affiliates

      All channels

      Products & Pricing

      Price parity

      Current marketplace prices against the DTC list price. Flag = 10% or more below.

      $1.61M plan budget

      Budget

      Budget rules

      Channel economics

      Pace, stock and spend signals

      AI Insights

      What changed and what to do about it, written each morning from the numbers above.

      Model output
      How the numbers work
      Sales basis
      Targets and plan use , the same basis as the Sales Projection. Net sales (after returns and discounts) appear in Channel economics. An admin can switch the basis in app_settings.target_basis.
      Plan
      The Sales Projection's monthly plan by channel, spread evenly across the days of each month.
      Marketplace
      Amazon Ads, Amazon Organic, TikTok Affiliate and TikTok Brand.
      DTC
      Meta, Google, Organic, Email / SMS and Affiliate on the Shopify site.
      Target pace by now
      Target × (plan so far in the window ÷ plan for the whole window).
      Needed per day
      (Target − actual so far) ÷ days left in the window.
      Re-forecast
      Actuals to date, plus each channel's remaining plan × its last 28 days' ratio to plan, capped at 50–150%.
      Organic share
      Amazon organic sales ÷ all Amazon sales. Organic = total sales − ad-attributed sales.
      TACoS / ACOS
      Amazon ad spend ÷ all Amazon sales / ÷ ad-attributed sales.
      Blended CAC
      Meta + Google + web affiliate commission ÷ DTC new customers.
      Days of cover
      Units available ÷ average daily units over the last 30 days.